A Mattress Industry Veteran And CEO Breaks Down The Puffy Mattress LIneup: A Detailed Review And Comprehensive Discussion

You’ve Seen Them- But Why Are They The Most Popular Mattress Options Sold On The Web Today?

No doubt you’ve run into a mattress being sold online called Puffy. In fact, Puffy.Com actually sells three different mattresses that we will discuss in depth.

First off, I’ll tell you that after reviewing and pulling apart hundreds of test mattresses from dozens of brands, to evaluate them for components, method of assembly, fire barriers, foam layers, and methods used during construction- Puffy’s three mattress lineup has always been a perennial first option for customers who email me and ask, “are they great mattresses, and which one should I buy?”

I’m Marc Anderson, CEO of The Mattress Buyer Guide, and I’m going to tell you why three mattresses, The Puffy, Puffy Lux, and the Puffy Royal, are the best mattresses for the money you can buy. I know from experience that designing a really great bed requires a deep understanding of the materials involved to create the perfect recipe for comfort, support, and durability.

I’ve designed and engineered hundreds of mattresses myself on my own e-commerce sites, and I know all of the tricks, scams, and short cuts that a mattress designer can use to keep costs low and profit margins fat, instead of building a bed that is really worth the money. So let’s get into it: Here’s why the Puffy Mattress Lineup is my top rated recommendation and the best mattress program I recommend, overall, for comfort, support, and durability:

1. puffy mattresses are made using higher quality ingredients than comparable beds sold online- a mattress expert weighs in

Choose from one of three mattresses that offer sumptuous and nest like support and comfort, without feeling like you have to dig your way out. Take a stand and start enjoying every minute you spend in bed. Get $300 off and free pillows with our deal!

The team at Puffy has used the same high standards and rigorous product sourcing that I used while creating my own best selling mattresses over the last 25 years on several web sites.

Keep the designs simplistically designed, use higher grade foams that are CertiPur rated as non-toxic, make the top layer cushy and nest like.

There are dozens of foam mattresses for sale online, and there are hundreds of sources for foam, much of which can be imported, often made with antiquated foam extrusion machines that create inconsistent and mushy products that can mash down or fail because of air pockets and improperly mixed components.

Many big brands touting the most popular brands use inferior ingredients that fail in very short periods of time. The average mattress review site won’t tell you this, because they simply have no experience in bedding components, like we do.

Use the right density and caliber of components in the recipe, and it is possible to create a bed that has, as Puffy describes it, “a universal appeal”, meaning a mattress that almost everyone will find comfortable, supportive, and sumptuous.

The Puffy Company offers three price points (queen shown for illustrative purposes)

  • The Puffy Original $949– medium firm memory foam mattress designed to meet the needs of a broad range of sleepers
  • The Puffy Lux $1499– A hybrid memory foam mattress with contour-adapt coils for more stability, temperature control, and support for back pain. Falls into what I call “luxury” class
  • The Puffy Royal Hybrid $2399-Puffy’s luxury hybrid memory foam mattress with zoned full-body support that’s perfect for sleepers looking for pressure relief whether on side or back, with components that deliver cooling, and better stability to keep you still and in REM sleep.

IF YOU EAT HEALTHY, WHY SHOULDN’T YOU SLEEP HEALTHY, TOO?

For all three of their models, Puffy uses Certi-Pur® rated foam, and for the base layer at the bottom, especially, this means less immersion and that swallowed up feeling. It also means you’re not being exposed to heavy metals, VOC’s, PBDE’s, and formaldehyde. These ingredients cost more on the manufacturing side, but Puffy does a pretty good job of containing the pricing within reason. If you eat healthy, why shouldn’t you sleep healthy, too?

Puffy also sources their components from fabricators and foam extruders in the USA. Before launching their web site in 2016, their team spent a lot of time and energy building a business model that would allow them to have total control over the quality of the materials, the assembly techniques, packaging and shipping, and direct management of all production elements.

Unlike many other bed in a box companies who import inferior, lower density foam products from China, for example, they can afford to spend a little bit more on materials since they fabricate the mattress themselves in their own factories, and don’t have to give up 25-30% of their wholesale cost to third party fabricators.

These are costs that the consumer pays for. Having your own factories gives a company a huge advantage to offer a finished product using higher quality ingredients at lower prices.

The best example of comparing the quality of components used in a typical bed in a box mattress, including the Puffy mattress lineup is by taking a closer look at the density and the caliber of the memory foam used in the construction, an ingredient built into the design of virtually every foam mattress offered in the mattress industry today.

A “promotional grade” layer of memory foam typically has a density of 3lb. This simply means that a 12″ x 12″ x 12″ block weighs 3LB. And while it’s vital to understand that density does not pertain to the firmness of a foam product, it does correlate to the quality and longevity of a product.

Many conventional foams have a density between 1LB and 3LB, but a Puffy mattress incorporates a 4lb density material into both of their beds, offering far greater durability, and it won’t mash or compress as easily, and will continue to perform far longer than promotional grade foams used in many of the big name bed in a box brands.

It costs a little bit more at the wholesale level, but the performance and durability are ten fold in value to the consumer.

 

2. the materials used in all three puffy mattresses are toxin free, low voc certified, and greener than comparable foam “bed in a box” mattresses

The Puffy mattress lineup claims to delivers extraordinary “deep comfort and pressure relief”, superb breathability, moisture and heat dissipation technology which ensure no heat buildup and maintenance of a body neutral temperature profile. In addition to building their mattresses using Certi-Pur® sourced foam components, they also use a water based adhesive instead of a VOC and formaldehyde based glue.

It takes a bit longer to cure than the toxic formaldehyde glue typically used in mattress making these days, but it’s actually stronger, more like a weld than just a layer of thick, crusty glue. This is one reason why I’ve rated all three of their models as “best in class” (memory foam, hybrid coil and memory foam, and coil/memory foam/zoned support). I believe that the manufacturing process with Puffy is pretty tough to beat.

I just finished testing Puffy’s Royal Mattress, which is their 14” tall mattress that features five layers of superior grade memory foam, hand selected Certi-Pur® approved polyurethane foams, a hyper responsive coil layer, and a zoned support system.

While most innerspring mattresses built along with other layers of foam, commonly referred to know as “hybrid” mattresses, tend to be firmer, even stiff- I did not find that to be the case with the Puffy Royal. The coil unit is not intensely stiff or rigid, and because each coil is pocketed and operates independently, particular areas of your body will immerse more or less, properly cradling and distributing weight to prevent pinpoint pressure.

While lying for hours on the Puffy Royal, I never experienced that burning sensation from pressure, especially at shoulders and hips, that typically appears within minutes on many mattresses.

You’ll experience an inviting, nestled in feel offering a moderate amount of sink into their thickest mattress delivering excellent body-contouring and pressure relief without missing out on spinal support. The architecture for the Puffy Royal Mattress was carefully thought out by the engineers at Puffy so that you wouldn’t have to dig your way out of the bed to turn or to shift position.

Let’s dive into an in depth and comprehensive discussion about all three models in the Puffy Lineup.

The Puffy Royal Mattress offers five uniquely crafted layers to provide a sumptuous and embracing feel, nest like, and soothing, but without making you feel like you are trapped. For the money, it’s the best mattress we’ve seen. Right now, you can get $300 off and receive a king size pillow.

3. all three puffy mattresses get the highest ratings on google reviews…by far

In October 2020 Google reviews had awarded Puffy’s mattresses an average rating of 4.7 stars, out of 5, based on 8,340 reviews. That’s pretty incredible, and we are not surprised. Considering the component quality, which translates to extreme comfort and prolonged lifespan, there’s not surprise as to why customers love their Puffy mattress, whether they own a Puffy, Puffy Lux, or their latest model, the Royal Mattress.

“In A Category By Itself”…Veteran Mattress Designer Marc Anderson

Image capture of Google Reviews for Puffy Mattress (all models), evaluated on October 15, 2020

Google Reviews consistently ranks Puffy Mattresses with consistently stellar ratings. This overall rating was screenshot on October 15, 2020. With over 8,300 fresh reviews, no other mattress even comes close. It’s no surprise then, that we rate it the #1 mattress you can buy on the web. Our senior editor, Marc Anderson, a mattress industry CEO and veteran mattress engineer states, “No other bed in a box retailer can challenge Puffy. It’s in a category by itself”.

The puffy original mattress

The Puffy Original, The Puffy Lux, and The Puffy Royal (recently added to their lineup) are designed with similar features, but Puffy Original mattress is a bit firmer, easier to turn on, and has less body contact, important if you are a hot sleeper.

The Puffy Original offers a layer of what they term the “Cooling Cloud Comfort Layer”, made with a formula specifically designed to mold and cradle your body without sinking, to relieve the pressure points and stress that a typical mattress places on your hips, shoulders, knees, and joints.

Designed to ventilate and breathe, this top layer will ensure your body remains at a neutral temperature so you can sleep soundly through the night.

Right below the top layer of Cooling Cloud™ foam, Puffy’s ClimateComfort™ foam layer protects your mattress from extreme temperature fluctuations by cooling itself when it’s hot and warming up when it’s cold, leading to a consistently comfortable and less-disruptive night’s sleep.

It also counters seasonal contraction and expansion that often plagues other mattresses, ensuring you get the same feel throughout the year. Foams without this adaptive technology can crack, split, and fail due to body motion stresses on the materials.

On the very bottom of the Puffy Mattress, as in most foam mattresses, is the supportive and firmer base layer, called the Firm Core Support Layer™, which adds a denser, more supportive tone designed to distribute body weight horizontally rather than down, to ensure correct spine alignment and to reduce pinpoint pressure.

Unlike your typical foam mattress, this base layer still gives and adapts to your unique body shape to allow for continuous blood circulation and pressure relief to alleviate any tossing and turning while you sleep.

the puffy lux mattress

If you like to be cradled and prefer a nest like, more sumptuous feel, opt for The Puffy Lux model. It’s softer but still uplifting and amazingly cloud like. As testers, we prefer the Puffy Lux, simply because the nestle factor and immersion makes me feel hugged and embraced.

The only difference between the Puffy Mattress and the Puffy Lux, is the addition of another layer of specialized foam right below the top Cooling Cloud™ layer called the Plush Dual Cloud™ layer, an exclusive material that provides incredibly soothing, adaptive support as well as body contouring.

This specialized layer works in harmony with the Cooling Cloud™ layer to melt away your body’s pressure points and provide you with an amazing night’s sleep.

The Puffy Lux is the company’s most popular model, and priced far below big box retail store brands like Tempur-Pedic, Sealy/Serta, ($2500 and up) and others, a queen sells for $1795, but you can get $300 off by using my special link.

The two original Puffy models are made using a simplistic design with water based adhesives using minimalistic production methods to create a bed that won’t mash, compress, shift, dip, or develop ruts.

Compare the cost of all three Puffy mattresses which rival super-luxe mattresses that costs $10,000 and up. Read our article on why people throw away money on overpriced mattresses.

the puffy royal mattress: over the top luxury and component technology, but at an accessible price point

The Puffy Royal Mattress was launched from the huge success of the Puffy Lux model, but the team wanted to deliver even more sumptuous immersion (without that trapped feeling), better cooling technology, and zoned support that targeted pressure and pain even more accurately.

At the very top of the 14” thick mattress is a 1.5-inch cooling layer of what the industry refers to as “infused gel/memory foam”. The gel and memory foam components are infused with cooling beads that reduce heat retention and provide the most consistent and comfortable sleep you have ever experienced. 

Beneath the top layer of infused gel/memory foam, you’ll experience reflexive pressure relief and The Puffy Royal will adjust to the shape of your body with just enough reflexive bounce to relieve stress. It’s a little like latex, but not as springy, though a little bounce factor is an essential element to any proper mattress design, in my opinion.

This top layer allows your body to immerse into the layer beneath it, wicking away heat by distributing it laterally instead of downward where body heat tends to collect.

This material is a specialized, highly flexible 2” layer of poylurethane foam. This second layer of premium foam which works to will restore your body throughout the night, keeping you in a subtle state of dynamic “micro-motion”, preventing pressure points and soreness, so you can wake up rejuvenated every morning.

The ventilation layer of the Puffy Royal allows air to passively move through the mattress, keeping your body cool and comfortable.

Just beneath the pressure relieving layer is a unique material has the same advanced cooling capacity of the Puffy Lux, but the Royal is designed to create passive ventilation through the mattress.

A multi-directional 5 layer system sets the Puffy Royal apart with advanced SMT technology for enhanced spine support.

SECTIONAL CLOUD TECHNOLOGY
Five separate zones designed to provide varying degrees of pressure relieving pushback and yielding softness are specific to different areas of the boy.

Five zones, each with unique and varying degrees of softness vs. firmer and more resilient support provide the equilibrium required for restorative rest.

The Puffy Royal is designed to provide customized support to the back, and a softer feel for the head, neck, shoulders and feet. 

No other foam mattress offers this precise level of spine and back support along with leg support, often left out in many conventional mattress designs.

If your legs are not properly aligned with your spine while you sleep, muscles and connective tissues work during the night, producing lactic acid that results in morning stiffness and soreness.

The Puffy Royal has been engineered to accommodate all types of sleepers, whether you are a side or back sleeper, even a belly sleeper!

Say goodnight to night sweats. The unique SMT cloud design on the fourth layer of the Puffy Royal minimizes heat absorption, resulting in superior airflow throughout the mattress.

Spending four solid years developing their prototype,  Puffy has selectively chosen only the highest of quality raw materials to ensure longevity and comfort. From their utilization of a cooling fabric that moves and stretches with your body movements, to incorporating outstanding foam support and comfort layers, they’ve successfully built a high-quality mattress at an affordable price. 

Puffy builds their mattresses exclusively in the United States from start to finish. They offer a 101 night no questions asked trial period, which I think is the perfect amount of time to really make sure you love a mattress, with free returns should you not be completely satisfied, and they offer a really sleek 15-year warranty.

 4. puffy builds in small batches to control quality, and roll packs their beds immediately before shipping

One of the most well kept secrets in the “bed in a box” online mattress business is the simple fact that most manufacturers and retailers use third party fabrication facilities to produce their beds. The most efficient and cost effective method for building and production is to have a large crew do a run of several hundred or in some cases, a thousand, mattresses at once.

The beds are built, glued together, and then compressed and rolled, soon to be stuffed into boxes. The boxes are then hauled to the loading dock and cued for pick up by FedEx or UPS or freight carriers. They often sit idle like this for weeks or as we have observed, for as long as a month at some fabrication houses.

Puffy, however, employs a “small batch” policy that insures that production is controlled by the demand for the product, and that no mattress stays compressed prior to shipping for longer than 1-2 days maximum. This unique practice is practically unheard of in the “bed in a box” business which now dominates the mattress industry today.

5. contours to body with minimal motion transfer

Because of the density of the foam components used, the Puffy mattress as well as the Lux and Royal models, offer excellent edge support, which makes transferring in and out bed easy, especially at night when you’re groggy, or when you need to put on a pair of running shoes. 

All three models are also excellent at minimizing motion transfer thanks to the extra thick layer of gel infused memory foam which spreads weight laterally and reduces rippling effects caused by motion.

Because the “cake recipe” of the Puffy lineup was well thought out and carefully engineered, the combined or orchestrated effect of the ingredients  work very well together and provide an excellent level of contour and resilience which help in absorbing motion and restricting it to a particular area.

Spending four solid years developing their initial prototype, Puffy has selectively chosen only the highest of quality raw materials to ensure longevity and comfort. From their utilization of a cooling fabric that moves and stretches with your body movements, to incorporating outstanding foam support and comfort layers, they’ve successfully built a high-quality mattress at an affordable price. 

Puffy builds their mattresses exclusively in the United States from start to finish. They offer a 101 night no questions asked trial period, that we love, with free returns should you not be completely satisfied, and they offer a really sleek 15-year warranty. 

Couples find all three models of the Puffy lineup to be beneficial in solving motion transfer issues, too. This means that if you have a sleeping partner that tosses and turns all night or moves in and out of the bed regularly, you can still benefit from restorative sleep without having your partner disturbing you.

The mattresses are designed to calm restless sleepers as well, with body conforming foams that help to properly cradle a sleeper and calm leg movements and constant repositioning. The layers also provide solid support and bounce which help restricting the body from sinking in too much.

You will not feel the lighter partner rolling towards the heavier partner on this mattress, a notorious problem with memory foam beds. The design promotes proper spine alignment and offers just the right amount of bounce, without being too springy and jiggly.

The Puffy Original Mattress, the Puffy Lux Mattress,and The Puffy Royal Mattress, arrive in a neatly packaged box via FedEx ground shipping. The beds are pre-compressed and carefully rolled using sate of the art C3 Machines that we approve of. Puffy does not compress beds for longer than a few days prior to shipping, according to their unique “small batch policy”.

Reviews And Customer Satisfaction

We scoured multiple review sites to see just how much customers loved their Puffy mattress and were pretty surprised at what we found.

Unlike other review sites, where you’re relying on Chad in cargo shorts to give you his opinion, we use my 20+ years of industry experience running our own mattress companies to evaluate thousands of reviews that owners have contributed…that’s right- reviews by folks who have purchased the Puffy mattress and are using it in real time. The results are pretty impressive, considering all three models are so simplistically designed.

My daughter has two young children and was seeking the best possible mattress she could find. I recommended the Puffy Lux to her, and she and her husband fell in love with it the first night. “It’s a great family bed”, she said, and she loved the sumptuous, cradling nature of the mattress. “Best mattress ever. Thanks, Dad!”

An archival examination of over 3,448 reviews offered by actual users provided our team with a customer satisfaction rating of 4.8 out of 5 stars, one of the highest rated beds we’ve reviewed and recommended, and we’re pretty happy about that. If you are looking for your dream bed, a mattress designed with universal appeal, we’ve provided a few links that get you to Puffy’s site and offers excellent discounts (how about $300 off?) if you order soon. 

The Differences and Relationship Between The Density, Weight, and Firmness Used In The Puffy Mattress Components vs. “Promotional Grade” Foam Beds

If you were to tell the average consumer that foam used in mattress building and design involved three different characteristics that determine its quality, they would be density, weight, and degree of firmness.

Each of these characteristics makes sense and seems logical by themselves, but the recipe and the art of combining just the right combination to create the “sweetspot” of comfort and support that we are all in search of in the perfect bed, becomes a bit more challenging. But why is this important when shopping for a mattress?

One of the most confusing things about understanding a foam bed is the relationship between these material characteristics. On the surface, it would seem the density or weight of a material would allow you to draw a correlation about its firmness, and vice versa. In general, this might be true, but when applied to extruded foam products, density and firmness are independent values for determining a foam’s qualities.

The Bottom Layer Of A Quality Foam Mattress Should Be Fabricated Using 2.8LB Density HD36 Foam: What That Means And Why Puffy Incorporates These High Caliber Ingredients Into Their Design

First of all, it would be accurate to say that density is a foam characteristic that is over-used in mattress descriptions and bullet point features and means nothing to the typical consumer.

The density of foam means the same thing as any other application of the term- the weight or mass of a material per a measurable size or volume. This applies to all varieties of foam, including blown polystyrene (EPS), polyethylene, polyurethane foam (which is the most widely used and is found in the Puffy Mattress lineup along with other brands), and others.

How density is measured varies though, and in the case of foam, density is determined by weighing a 12″ x 12″ x 12″ block of the material. If a product has a 3LB density, that means that a 12″ x 12″ x 12″ block will weigh 3LB. And while it’s important to understand that density doesn’t really relate to the firmness of a foam product, it is a direct measure of the quality and longevity of a particular foam.

Many high density polyurethane foam used in mattress design, especially lower price point and economy models, have a density between 1LB and 3LB. However, the densest materials can be as much as 10 or 15LB.

High-density foam, such 2.8LB density foam, is perfect for in applications that receive heavy or daily use, like couch cushions, bedding, or automobile seating. Lower density foam is excellent for single or occasional use products like shipping foam, crafts, or mattress toppers for guest accommodations.

Density is also sometimes interchangeably used with weight when talking about foams, and is a more literal translation of the characteristic given the testing process. With mattress making, you need to know a products weight, let’s say to know how whether it is easy to carry or handle, or its density weight.

Consider a 6-inch thick, conventional foam queen mattress with a 2.8LB density weight. The material weight is correctly stated as 2.8LB, for a chunk that measures 12x12x12, since that’s its density. However, the overall weight of the mattress would be about 46LB, taking into account the overall volume.

Transitional Layers Used In The Puffy Mattress: 1.4LB Density Foam

Firmness meanwhile, interprets the feel of foam and how it yields to weight and pressure. When the Puffy Mattress team was hunting for the ideal components at just the right density for their first mattress, they were certainly considering a measurement called Indentation Load Deflection (ILD) (also known as Indentation Force Deflection/IFD), which can be measured by mechanical performance testing. 

A foam sample measuring 15″ by 15″ by 4″ is used and the force in pounds that it takes a 50 square inch circular footpad or press to mash the material 1″ (25 percent of its thickness) is recorded. If the sample requires 36LB of pressure to indent it 1″, its ILD is 36. It is also important that the test material meets the standardized dimensions, as different thicknesses of the same material can support weight differently.

A hard foam material will require greater force to reach 25 percent compression, and a softer material will require less. Most common materials have ILD values from 8 to 70, with some materials as high as 120 to 150. These factors were carefully chosen to be able to calibrate the “cloud like” effect of The Puffy Mattress.

Firmness testing is done to help illustrate how a material will handle weight in consumer applications. It is important to interpret firmness values as an explanation of how the material actual “feels”, rather than its quality, which is reflected by its density. Because of the complex structural and chemical makeups of foam, some foam extruders can incorporate more or less air which is bubbled through the mixture as it is squeezed out of the machine, which control the density.

Foams with higher densities can even have a lower ILD than foams with lower densities. For this reason, the two values should be looked at independently and vary greatly in quality and in “feel”. In all three of The Puffy Mattress models, the designs produce what can be described as medium levels of interpreted firmness, so that there is substantial support, without either bottoming out on the mattress or feeling too stiff and not yielding beneath and providing optimal pressure point relief.

Understanding what these characteristics do and do not tell you about a foam material is very important for selecting the best mattress. By understanding the values of these measurements, you can have a better idea of what to expect from a product and make a more educated purchase.

An Interview With The Founder Of Puffy, Arthur Andreasyan

“My name is Arthur Andreasyan, and I’m the CEO at Puffy Mattress. Puffy is ranked as one of the best-rated mattresses you can buy online. We are serious about sleep and we’re obsessed with creating comfort.

Not just any kind of comfort – what makes Puffy different is our Cloud Comfort technology. We set out to invent a memory foam mattress that truly feels like sleeping on a cloud.

Our mission at Puffy is to highlight the importance of sleep, we think it should really be the center of all our attempts to live a healthy and fulfilling life.

What we are working on at the moment launching in new regions globally. We just launched Puffy Canada and Puffy UK, and our teams are excited and working hard to make an impact in these regions just as we have in the US.

Our other major project sits in the realm of product development.

It’s a competitive space and we’re proud of our wins, but expanding the range beyond just mattresses is something we’ve been focusing on. Growing our product range to add our signature modern style and comfort to the entire bedroom has been a fun project for all our teams.

Our cooling mattress and accessories range has received thousands of 5-star mattress reviews for comfort, support, and style. In developing all our products, we like to ensure we look at the sleep experience holistically.

It’s important for us to help our customers curate their entire sleep routine. A key part of sleeping well is creating a bedroom space that is designed for deep and rejuvenating rest.

What’s your backstory and how did you get into entrepreneurship?

After graduating from Cal State University, I dived into the e-commerce world and that’s where my passion still sits. I believe e-commerce will hold the future for the majority of retail transactions.

If you want to get better, faster, or smarter, you’ve got to push yourself every single day. Day in day out with consistency, not for days, but for years.

In 2016, I started Puffy and the vision has been growing ever since. Over the years I have focussed on various industries, but the e-commerce space has always held a special place for me.

The mattress industry is interesting, being a space that has been totally disrupted by e-commerce. It’s exciting to be part of an industry that has completely transformed. I noticed this shift and saw an opportunity to create a mattress company that redefines comfort and sleep experience.

Take us through your entrepreneurial journey. How did you go from day 1 to today?

The story behind Puffy started with a child-like wonder. I wondered…what would it actually feel like to sleep on a cloud? This thought launched a passion to create the most unbelievably soft cloud mattress.

The original Puffy launched in 2016 – our first-ever mattress with a made in the USA label. Today, there are 3 luxury mattresses in our range as well as a growing collection of bedroom accessories and furniture.

Through starting the business, have you learned anything particularly helpful or advantageous?

I generally follow two basic principles that guide most of our business decisions. First, it’s ensuring our customers are as happy as possible with their experience. Designing a customer-focused journey and support system was a key milestone for us and we continuously optimize our processes to ensure they are customer-centric.

The second key principle I use to drive my decisions is having a laser focus on the quality and benefits of our products. This attention to detail and confidence in our product is what has enabled us to offer customers a lifetime warranty on their mattress.

There are plenty of products on the market that promise good rest. The reason we’re in this business is that we’ve done real research to uncover exactly what healthy and supportive sleep should feel like. We want to create products people can feel good about investing in.

What platform/tools do you use for your business?

Like most growing e-commerce businesses, we use many many tools to consistently create a better experience for our customers. Some of my favorites include Google Analytics, Georgias, Rewind.

What have been the most influential books, podcasts, or other resources?

Good reads I would recommend include Facebook Advertising by Brian Meert, and Social Marketing Superstars by Cydney Sullivan. In terms of podcasts, I frequently tune in to Tom Bilyeu.

Advice for other entrepreneurs who want to get started or are just starting out?

You must have the ability to adapt to the ever-changing environment of the business or you will fall behind. I truly believe that we need to crave the result so intensely that the work is irrelevant.

The reality is, if you want to get better, faster, or smarter, you’ve got to push yourself every single day. Day in day out with consistency, not for days, but for years.

Along the way, as you grow, you will find that it is beneficial to hire experts and consultants in the fields you lack experience in. This will allow you to jump ahead faster.